THE PEOPLE OF AD

....THE PEOPLE OF AD
....The people of Ad were outstanding among all nations in agriculture, live-stock breeding, and construction. They were tall and lived long. They were renowned for their fertile lands and their craftsmanship, particularly the construction of tall buildings with lofty towers.
....However, they were arrogant and boastful. They used to raid weaker tribes to loot them, taking powerless people up to the top of a building and casting them down, take pleasure from watching the broken body tumble down.
....Allah Almighty says:
...."To the Ad people (We sent) Hood, one of their (own) brother. He said: 'O my people! Worship God! You have no other God but Him. Will you not fear (God)?'" (Araf, 65)
....Hazrat Hud began to admonish his people, hoping to instill faith in them and to make them believe in Allah. Yet,
...."They said: It is the same to us whether you admonish or are not one of the admonishers." (Shuara, 136)
....They told their prophet that they would not listen because it was the same to them whether he admonished them or not. They refused to accept his message and then they challenged Allah:
...."They said: Who is mightier in strength than we?" (Fussilat, 15)